Building Your Powerful Personal Brand

The rules of engagement in the business world have changed. You must have a powerful brand if you want to achieve career or business success. The good news is that social media sites have made tools for visibility and exposure accessible to the regular person. Formerly, serious branding was left to large companies like Coca-Cola etc. But now, with Blogs, Facebook, Twitter and other networking tools, even YOU can build a personal brand as strong and as visible as any corporation.

If you want to get an overview of the path to a strong personal brand, we recommend you read Me 2.0 by Dan Schawbel.

Me 2.0 gives you:

• A proven 4-step process for building a powerful brand (discover, create, communicate, maintain).

• Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly to you, without applying!

• Tested advice on how to create an online and offline presence for career protection and self-promotion.

• Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune Magazine among others.

• More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

If the task of building your brand seems overwhelming, there’s help out there. Get your teen to work on your social media, hire consultant, whatever. Just don’t go without establishing a strong brand for yourself and your business.

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